SEO and Website Optimization Specialist

About the role

Avantiico is looking for a Technical SEO & Website Optimization Specialist to join the Marketing team as an embedded execution resource. You will be responsible for improving organic search performance, site health, and on‑page conversion rates across Avantiico’s digital properties, with a focus on Microsoft‑related solutions and ISV offerings.

Key responsibilities

• Execute technical SEO improvements based on approved audits, priorities, and best practices.
• Identify and remediate issues such as crawlability, indexation, site structure, internal linking, page speed, Core Web Vitals, mobile usability, metadata, schema markup, and canonicalization.
• Conduct recurring SEO health checks and support quarterly SEO audits.
• Implement SEO fixes directly in CMS platforms (e.g., WordPress) or coordinate with technical resources.
• Optimize existing pages for search visibility and conversion, aligning titles, meta descriptions, headers, keywords, and internal linking with SEO strategy.
• Improve website conversion rates through layout, messaging, CTA, and conversion‑path enhancements, supporting A/B or multivariate testing.
• Monitor and report on organic traffic, keyword rankings, page‑level engagement, conversion rates, and technical health using analytics tools.
• Collaborate with Marketing, content, and technical teams to ensure SEO and CRO requirements are incorporated into new pages and site updates.

Required profile

• 4+ years of hands‑on experience in technical SEO and website optimization.
• Experience in B2B, SaaS, or technology environments is preferred.

Required skills

• WordPress (or similar CMS) for implementing SEO fixes.
• Google Analytics and Google Search Console.
• SEMrush, HubSpot, Looker (or equivalent analytics platforms).
• Familiarity with Core Web Vitals, page speed optimization, and mobile usability.
• Experience with A/B or multivariate testing tools.