SEO & Web Acquisition Analyst

About the role

The SEO & Web Acquisition Analyst is responsible for the entire acquisition funnel, from organic search traffic to the first deposit on the company website. This role blends SEO strategy, web product ownership, and performance measurement to drive high‑quality users who convert.

Key responsibilities

• Design and execute end‑to‑end SEO strategy: keyword research, content architecture, on‑page optimisation, technical SEO, and link building.
• Maintain a keyword universe focused on acquisition intent, prioritising terms that generate converting users.
• Conduct regular technical SEO audits (crawlability, indexation, Core Web Vitals, structured data) and work with engineering to resolve issues.
• Develop content briefs and SEO guidelines to ensure every piece supports acquisition goals.
• Monitor algorithm updates, assess impact on rankings and organic‑attributed first‑time deposits, and adjust strategy.
• Own the company website as an acquisition asset: define roadmap, improve performance, load speed, UX clarity, and conversion rates.
• Partner with design and engineering to implement web improvements, write briefs, QA releases, and own outcomes.
• Run structured CRO experiments on key pages (home, landing, sign‑up flows, campaign URLs).
• Ensure paid, affiliate, and organic traffic land on context‑specific, optimised pages.
• Maintain technical health of the site: uptime, page speed, mobile experience, and tracking integrity.
• Produce SEO and web performance reports, track organic sessions, keyword rankings, FTDs, conversion rates, and bounce rates.
• Collaborate with the BI Lead to guarantee accurate tracking and attribution throughout the acquisition funnel.

Required profile

• 3+ years of experience in SEO and/or web management with a strong focus on user acquisition.
• Proven ability to own cross‑functional projects from strategy to execution.
• Data‑driven mindset with experience translating insights into actionable improvements.

Required skills

• Keyword research
• On‑page optimisation
• Technical SEO (crawlability, indexation, Core Web Vitals, structured data)
• Link building
• Conversion Rate Optimisation (CRO) experimentation
• Analytics reporting
• BI collaboration