Strategic Content Writer – SEO, PPC & UX

About the role

We are a fast‑growing marketing agency seeking a Strategic Content Writer who can bridge data‑driven insights with high‑impact copy. You will own the creation and execution of content strategies that drive measurable results across local SEO, paid search, and email marketing.

Key responsibilities

• Develop hyper‑local SEO content that dominates map packs, including service pages, location pages, Google Business Profile posts, and citation‑rich copy.
• Write and test high‑conversion PPC ad copy for Google Ads, social media platforms, and landing pages, continuously optimizing for lower CPA and higher ROI.
• Design and author email sequences for lead nurturing, onboarding, re‑engagement, and direct sales, guiding prospects through the funnel.
• Conduct UX and conversion copy audits of client websites and funnels, delivering actionable recommendations to improve hierarchy and conversion rates.
• Analyze performance data using Google Analytics, SEMrush, and related tools, report results, and iterate strategies based on findings.

Required profile

• 3‑5+ years of experience in a strategic content role, preferably within an agency environment.
• Demonstrated portfolio showing direct impact on lead generation, sales, or user engagement across SEO, PPC, and email channels.
• Exceptional written English proficiency and a data‑oriented mindset.
• Ability to work autonomously, own outcomes, and contribute to high‑level strategic discussions.

Required skills

• SEO (including local search optimization)
• PPC campaign copywriting (Google Ads, social media ads)
• Email marketing strategy and copy
• Google Analytics
• SEMrush
• A/B testing and conversion optimization