Communications Manager – E‑Commerce (Mexico)

About the role

This position sits within TikTok’s Global Communications team and will support the expansion of TikTok Shop in Mexico. Working closely with the Shop Operations, Business, Product, Legal and Public Policy teams, you will craft narratives, devise communication strategies and advise on product positioning, market trends and external issues.

Key responsibilities

• Lead TikTok Shop communications efforts in Mexico and act as the primary contact for operations and business teams.
• Develop clear, compelling narratives that advance business goals and resonate with sellers, creators and buyers.
• Build and maintain relationships with top‑tier national and trade press, securing coverage and managing inquiries.
• Handle inbound press inquiries in partnership with market communications leads.
• Review externally‑facing content (seller communications, presentations, promotions, logistics updates) for accuracy and reputational risk.
• Train and coach market executives and subject‑matter experts for interviews and events.
• Collaborate with regional and global communications teams to drive consistent messaging about product, partnerships and vision.
• Serve as the communications liaison for cross‑functional partners, ensuring alignment and advising on market trends, risks and opportunities specific to Mexico.

Required profile

• Fluent in written and spoken Spanish and English.
• Previous communications experience, preferably in technology.
• Proven ability to work with public policy, legal, product and other internal teams to translate complex topics into clear messages.
• Extensive experience in media relations and/or agency environments.
• Understanding of public opinion and media sentiment around e‑commerce.
• Demonstrated knowledge of the Mexican media landscape.
• Ability to gain trust with internal stakeholders and thrive in a dynamic, large organization.
• Strong multitasking skills in ambiguous, fast‑paced environments.
• Familiarity with the e‑commerce and marketplace landscape.

Required skills