Digital Media Analyst

About the role

We are seeking a Digital Media Analyst to join OPPO’s LATAM marketing team in Mexico City. The role focuses on planning, executing and optimizing digital media campaigns to drive measurable business results.

Key responsibilities

• Develop and lead full‑funnel digital media strategies for product launches and brand campaigns across paid social, search, programmatic and video platforms.
• Build data‑driven media plans, defining channel mix, audience segmentation and budget allocation to maximize ROI.
• Monitor, analyze and continuously optimize campaign performance, focusing on KPIs such as CTR, CVR, CPA, ROAS and overall ROI.
• Generate actionable insights through performance reporting and post‑campaign analysis to support strategic decision‑making.
• Collaborate closely with internal marketing, creative teams and external agencies to ensure accurate implementation and high‑quality execution.
• Stay up‑to‑date with platform updates, media trends, competitive landscape and emerging technologies, proactively recommending innovative strategies.

Required profile

• Bachelor’s degree in Marketing, Advertising, Communications, Business or a related field.
• 3‑5 years of experience in digital media planning and buying; experience on the brand side or within a 4A agency is highly preferred.
• Hands‑on experience with major digital advertising platforms including Google Ads, Meta (Facebook/Instagram), TikTok, YouTube and programmatic DSPs.
• Strong analytical skills with the ability to interpret complex data sets and translate them into strategic insights; proficiency in Excel, Google Analytics and reporting tools.
• Project management expertise to handle multiple campaigns simultaneously in a fast‑paced environment.
• Proactive, problem‑solving mindset with effective communication and collaboration abilities.
• Fluency in English and proficiency in Spanish, with an understanding of Mexican culture.

Required skills

• Google Ads
• Meta (Facebook/Instagram) advertising
• TikTok Ads
• YouTube Ads
• Programmatic DSPs
• Excel
• Google Analytics
• Reporting tools