Email Marketing Specialist

About the role

We are a fast‑growing DTC pregnancy and skincare brand looking to bring our email function in‑house. You will own the full lifecycle email program, from strategy and calendar planning to copy, Klaviyo builds, segmentation, deliverability, testing, reporting, and SMS integration, working directly with the founder and a designer.

Key responsibilities

• Develop and maintain a monthly campaign calendar and quarterly email strategy aligned with product launches and retention goals.
• Write compelling copy for subject lines, preview text, body content, and CTAs.
• Build and manage Klaviyo campaigns, flows, segments, forms, A/B tests, and suppression logic.
• Design and continuously optimise core flows (welcome, browse abandon, cart/checkout abandon, post‑purchase, win‑back, replenishment, VIP).
• Monitor list health and deliverability (SPF/DKIM/DMARC, IP warming, sender reputation, inbox placement).
• Run a rigorous A/B testing roadmap with clear hypotheses.
• Produce weekly performance reports and monthly executive summaries.
• Manage Klaviyo SMS campaigns, compliance, and growth.
• Brief the designer on creative needs and review assets before send.

Required profile

• Minimum 2 years hands‑on Klaviyo experience with DTC e‑commerce brands.
• Proven revenue impact with measurable lift for previous brands.
• Sharp copywriting skills that match the brand voice.
• Deep knowledge of Klaviyo flows, advanced filters, custom properties, predictive analytics, and custom HTML.
• Understanding of email deliverability best practices (SPF/DKIM/DMARC, IP warming, bulk sender requirements).
• Experience with Klaviyo SMS and compliance.
• Strong analytical instincts and ability to interpret attribution data.
• Self‑directed and goal‑oriented.

Required skills

• Klaviyo (campaigns, flows, segmentation, A/B testing)
• Klaviyo SMS
• Deliverability protocols (SPF, DKIM, DMARC, IP warming)
• Advanced email analytics and reporting
• Custom HTML for email templates
• A/B testing methodology