Brand Senior Manager

About the role

The Brand Senior Manager will lead Nielsen’s brand strategy across audiences and customer touchpoints, ensuring consistent positioning as the authoritative leader in media and content measurement. Reporting to the Director of Global Brand Strategy, this role shapes brand initiatives in the US and globally.

Key responsibilities

• Develop, drive and execute brand initiatives in sports and culture, using customer insights to refine positioning and messaging.
• Set and manage a brand calendar roadmap for Nielsen, aligning with integrated marketing processes.
• Collaborate with Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other functions to ensure on‑brand, insight‑led execution.
• Define and track success metrics for brand health and connect performance to business outcomes.
• Lead cross‑functional teams on key brand projects critical to Nielsen’s business success.

Required profile

• 12+ years of experience in brand leadership roles within B2B or global iconic brands.
• Deep expertise in brand strategy, positioning, messaging and architecture for complex portfolios.
• Proven experience building or evolving a brand function in a matrixed environment.
• 7+ years of experience managing and leading teams, including direct reports and external partners.
• Experience in the US market and operating at global scale preferred.
• Excellent written and verbal communication skills, with ability to present complex strategies to executive stakeholders.
• Bachelor’s degree in Marketing or equivalent experience.

Required skills