Sr. Marketing Program Manager

About the role

Nielsen is seeking a Senior Marketing Program Manager to act as the engine of day‑to‑day operations for its core growth programs and tactical marketing initiatives. This individual contributor role sits at the heart of the marketing organization, ensuring that content‑driven campaigns are planned, executed, and delivered with precision while supporting the broader marketing rhythm.

Key responsibilities

• Serve as the primary program manager for core growth programs, owning delivery from kickoff through post‑mortem.
• Independently manage project plans, schedules, and asset trackers, aligning functional teams on timelines and dependencies.
• Apply standardized marketing frameworks and processes, promoting adoption across marketing teams to improve efficiency.
• Build and maintain integrated project plans, acting as connective tissue to keep dependencies visible.
• Facilitate regular program syncs, surface blockers, and synthesize status updates into clear reports for stakeholders.
• Maintain a single source of truth for campaign documentation, including briefs, trackers, and KPI dashboards.
• Drive resolution of complex operational problems such as capacity constraints or resource gaps.
• Support continuous improvement of intake and approval workflows, leveraging feedback for scalability.
• Champion consistent use of project‑management tools to log tasks and milestones.
• Establish and monitor KPIs to measure project success and feed lessons learned into future playbooks.

Required profile

• 5–10 years of experience in marketing program management or a related field.
• Proven ability to manage cross‑functional teams, including creatives, content writers, and events managers.
• Strong organizational skills with a focus on structure, rigor, and precision.
• Experience facilitating status meetings and producing clear, actionable reports.

Required skills