Digital Ad Designer

About the role

Lilo Social is seeking a Digital Ad Designer to craft eye‑catching static graphics for Meta advertising campaigns and design high‑converting landing pages for direct‑to‑consumer brands. You will work closely with creative strategists and media buyers, turning performance insights into visual assets that drive clicks and sales.

Key responsibilities

• Design high‑performing static graphics for Meta ad formats including feed, stories, and reels.
• Create conversion‑focused landing pages that align with ad messaging and drive customer action.
• Execute creative briefs from strategists, translating concepts into compelling visual designs.
• Iterate quickly based on performance data, A/B test results, and stakeholder feedback.
• Maintain brand consistency across multiple client accounts simultaneously.
• Produce mobile‑first experiences optimized for Meta platform specifications.
• Organize design files, asset libraries, and version control using established naming conventions.
• Collaborate with media buyers to understand campaign objectives and testing priorities.
• Stay current on Meta platform trends, ad formats, and direct‑response design principles.

Required profile

• 3‑4 years of design experience in performance marketing, advertising, or DTC e‑commerce.
• Expert proficiency in Figma for design collaboration and file organization.
• Ability to iterate rapidly and produce multiple creative variations while maintaining quality.
• Strong cross‑functional collaboration skills with strategists and media buyers.

Required skills

• Figma