Consumer & Household Panel Insights Executive
NielsenIQ · Ciudad de México
Descripcion del puesto
About the role
NielsenIQ is looking for an executive to work in its Consumer & Household Panel Insights team in Mexico City. You will collaborate on developing client accounts by turning analytical insights into advice, helping clients understand their market and business. The goal is to identify opportunities, generate insights and give recommendations aligned with client needs and objectives, using advanced KPIs and analytics.
Key responsibilities
- Analyze and interpret Household Panel KPIs to spot consumer behavior trends, category dynamics and growth opportunities.
- Develop strategic recommendations based on panel insights, such as penetration, purchase frequency, spend, loyalty and shopper demographics.
- Turn complex data into actionable insights and clear client presentations.
- Help clients understand changes in shopper behavior and market performance through panel analysis.
- Integrate Household Panel data with other NielsenIQ solutions for a holistic market view.
- Proactively identify opportunities and risks by monitoring consumer trends and panel indicators.
Required profile
- Bachelor's degree or engineering in management, marketing, commerce or industrial engineering, or related.
- 2-4 years of experience in mass consumption, consulting, retailers or related fields.
- Ability to prepare presentations and understand macroeconomic scenarios.
- Advanced English.
- Knowledge of FMCG market dynamics and shopper analytics.
Required skills
- Experience analyzing and interpreting Household Panel data and KPIs (penetration, frequency, spend per buyer, loyalty, switching, purchase occasions, shopper profiling).
- Ability to turn consumer insights into strategic recommendations.
- Experience presenting panel findings to stakeholders and business decision-makers.
- Microsoft Office package (Excel and PowerPoint at intermediate level desirable).
What we offer
- Flexible working environment.
- Volunteer time off.
- LinkedIn Learning.
- Employee Assistance Program (EAP).
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NielsenIQ
Ciudad de México
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