Key Account Manager

About the role

The Regional Key Account Manager will lead sales strategies for assigned regional accounts, aiming to meet sales, profitability and market‑share targets. You will build strong customer relationships, introduce new products, manage forecasts and ensure commercial plans are executed while working closely with cross‑functional teams.

Key responsibilities

• Develop and execute sales strategies across regional accounts to achieve volume, profit and margin goals.
• Negotiate pricing, volumes and commercial agreements to meet sales and net‑profit targets.
• Maintain and grow relationships with existing and new customers through regular meetings and presentations.
• Monitor sell‑in, sell‑out, inventory levels and days, creating action plans with customers.
• Analyse consumer behaviour and market dynamics to support channel development.
• Plan, coordinate and implement promotional activities with internal and external stakeholders.
• Track key customer KPIs such as sales performance, profitability, AR, delivery, competitor activity and pricing.
• Prepare and manage sales forecasts to ensure order fulfilment and healthy inventory.
• Act as internal advocate for customers, ensuring SLA compliance and excellent service.
• Collaborate with cross‑functional teams on business planning, forecasting, profitability analysis and commercial execution.

Required profile

• Bachelor’s degree.
• 3–5 years of experience in sales, key account management or related commercial roles.
• Mandatory experience in the home appliances (white goods) industry.
• Experience working with wholesalers in consumer goods.
• Proven track record launching new products.
• Experience developing business plans, profitability analysis, cost and margin management, and forecasting.
• Intermediate English proficiency (B2 preferred).

Required skills