Meta Ads Specialist

About the role

Growbi is seeking a hands‑on Meta Ads Specialist to drive performance, optimization, and results for lead‑generation campaigns. You will work remotely with a team of ad specialists, designers, and editors, focusing on Med Spa, beauty, and home‑service businesses across the United States.

Key responsibilities

• Manage, optimize, and scale lead‑generation campaigns on Meta Ads, continuously improving CPL, conversion rates, and lead quality.
• Test and iterate creatives, audiences, and campaign structures to enhance performance.
• Collaborate with designers and creatives to refine ad assets and boost results.

Required profile

• Proven experience running Meta ad campaigns for Med Spa, beauty, or home‑service businesses.
• Strong analytical mindset with a focus on performance metrics.
• Understanding of sales funnels, tracking mechanisms, and CRM‑based lead flows.
• Detail‑oriented, independent, and results‑driven work style.

Required skills

• Meta Ads platform
• CRM systems
• Analytics and performance tracking

What we offer

• Salary growth opportunities based on performance.
• Fully remote work arrangement.
• Fixed working hours: 12:00 PM – 8:00 PM Europe Time.