SEO & Lead Generation Analyst

About the role

FusionHit is seeking a creative, analytical, and self‑driven SEO & Lead Generation Analyst to join its marketing team. The role focuses on optimizing the company’s main website to increase visibility, generate qualified leads, and support the staff‑augmentation business, with the potential to contribute to new product growth initiatives.

Key responsibilities

• Conduct regular website audits to ensure technical health, crawlability, and Core Web Vitals compliance.
• Perform keyword research, on‑page optimization, and metadata enhancements to support content planning.
• Monitor organic rankings, traffic, and conversions, delivering regular performance reports.
• Assist in Google Ads campaign planning, execution, and optimization, aligning paid and organic efforts.
• Collaborate with writers and designers to produce SEO‑friendly content and maintain a keyword‑based content calendar.
• Maintain dashboards and KPI reporting for SEO, traffic, and lead generation, providing actionable insights.
• Support A/B testing and conversion rate optimization initiatives.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or related field (Master’s a plus).
• 2‑4 years of hands‑on SEO, content optimization, or digital marketing experience.
• Residency and work authorization in Latin America with availability to overlap significantly with Mountain Standard Time.
• Ability to work independently while collaborating with cross‑functional teams.

Required skills

• Google Search Console
• Google Analytics 4 (GA4)
• Ahrefs or SEMrush
• Screaming Frog
• Looker Studio
• Google Ads
• Keyword research
• On‑page optimization
• Technical SEO fundamentals (indexing, metadata, site structure)
• Core Web Vitals
• Basic CRO concepts