Consumer Insights Consultant – Market Research Professional

About the role

C5i is seeking a Consumer Insights Consultant to lead market research projects that translate client business questions into data‑driven insights. You will work independently on both quantitative and qualitative studies, partnering with insight managers and external suppliers to deliver actionable recommendations.

Key responsibilities

• Interpret client briefs and define research approaches that address business objectives.
• Manage end‑to‑end primary research projects, including questionnaire design, supplier selection, and project coordination.
• Collaborate with insight teams to develop survey instruments and qualitative guides.
• Analyze collected data, draft insight‑rich reports, and ensure findings align with client goals.
• Review vendor‑delivered reports for quality, relevance, and clarity.
• Synthesize information from primary, syndicated, and desk‑research sources into actionable insights.
• Coordinate with cross‑functional team members to meet project timelines and quality standards.
• Continuously upgrade research skills and mentor junior colleagues.

Required profile

• Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field.
• 8–10 years of experience in market research and analysis.
• Proven expertise in both qualitative and quantitative methodologies, including ad testing and brand lift studies.
• Strong experience designing survey questionnaires.

Required skills