CPG Marketing Account Director

About the role

You will own a portfolio of 4‑6 consumer packaged goods (CPG) accounts, primarily in beauty, personal care, wellness, or food & beverage. The role focuses on diagnosing core business constraints, analyzing competitive landscapes, and crafting data‑backed strategies across DTC, ecommerce, retail, and Amazon channels.

Key responsibilities

• Employ AI technologies and Power Digital’s Nova ecosystem to optimize business processes.
• Run quarterly Power Circuit reviews to diagnose growth constraints across business, audience, product, messaging, channels, and measurement.
• Own senior client relationships, lead QBRs, and drive decisions rather than just reporting history.
• Consult on channel mix across DTC, Amazon, and retail, coordinating paid, SEO, content, influencer, and creative teams.
• Manage retention, expansion, renewals, and grow MRR; build multi‑threaded client relationships.
• Ensure daily use of proprietary technology (Iris, Nova, Pulse) and Power Circuit compliance.
• Coach and develop 1‑2 direct reports, providing regular feedback and performance reviews.

Required profile

• 6+ years in CPG marketing with experience in both DTC and retail brands.
• Deep understanding of Amazon’s role in CPG growth, including share of search, ASIN architecture, and buy‑box dynamics.
• Familiarity with retailer relationships (Target, Ulta, Sephora, Whole Foods, etc.) and their impact on media investment.
• Knowledge of CPG measurement methods such as MMM, incrementality testing, and in‑store vs. digital attribution.
• Proven track record of retaining and growing accounts and managing senior clients with strong brand opinions.

Required skills

• AI technologies and Power Digital’s Nova ecosystem.
• Iris intelligence platform, Pulse performance tool, and Power Circuit diagnostic system.
• Upper‑funnel channel strategy: content, SEO, YouTube, programmatic advertising.
• Amazon marketplace management (ASIN architecture, buy‑box, sponsored vs. organic balance).

What we offer

• Base salary paid in USD plus commission opportunities.
• Unlimited Time Off from day one and a fully flexible work environment (remote, hybrid, or office).
• Healthcare stipend of $50/month.
• National holidays plus 2 mental‑health recharge days per year.
• Opportunities for growth, leadership, and ongoing professional development programs.
• Quarterly awards, DEI initiatives, and an inclusive, people‑first culture.