Digital Marketing Manager, Paid Media

About the role

Blue Yonder is looking for a Digital Marketing Manager, Paid Media to own and drive the global B2B SaaS paid media strategy. This hands‑on, strategic individual contributor will work at the intersection of performance marketing, data, and cross‑functional influence.

Key responsibilities

• Lead end‑to‑end paid media strategy and execution across LinkedIn, search, display, audio, and video/CTV.
• Design, launch, and optimise multi‑channel B2B SaaS campaigns that support demand generation and ABM programs.
• Own global paid media budget planning, allocation, and optimisation to ensure spend is intentional and performance‑driven.
• Utilise 6sense or similar platforms for audience targeting, prioritisation, and insight generation.
• Analyse campaign performance and translate data into actionable recommendations.
• Partner with cross‑functional teams to integrate paid media seamlessly within the broader marketing ecosystem.
• Act as a strategic advisor, guiding teams on channel selection, budget decisions, and audience strategy.

Required profile

• Strong experience managing paid media programmes for B2B SaaS organisations.
• Advanced expertise in LinkedIn Ads and solid experience with paid search, display, and video advertising.
• Hands‑on experience with 6sense or comparable ABM/intelligence tools.
• Excellent analytical and financial skills, including advanced Excel proficiency.
• Ability to influence and lead without direct authority.
• Omni‑channel mindset and curiosity about emerging martech capabilities.

Required skills

• LinkedIn Ads
• Paid search
• Display advertising
• Video advertising
• 6sense (or similar ABM tools)
• Advanced Excel