Email & SMS Manager (Remote) – Retention Marketing

About the role

A beauty and e-commerce company is looking for a highly organized, hands-on Email & SMS Manager to own the day-to-day execution and optimization of its retention marketing program. The role reports to the Head of Growth and works remotely on a Monday to Friday schedule, 8:00 am to 5:00 pm PST. It suits someone who can operate independently, keep projects organized and bring forward issues and opportunities.

Key responsibilities

• Own the weekly and monthly Email & SMS calendar and build and optimize lifecycle flows such as Welcome, Abandoned Browse, Abandoned Cart, Checkout, Post-Purchase and Winback.
• Develop campaign concepts, messaging and segmentation, turn strategy into briefs and proposals for the Email Designer, and manage campaigns from concept through launch.
• Run the full QA process before campaigns go live, reviewing copy, links, CTAs, segmentation, personalization, offers, mobile/desktop rendering, tracking and customer experience, and monitor campaigns after launch.
• Own weekly reporting, track key KPIs and share performance, trends and concerns with actionable recommendations.

Required profile

• 3+ years of hands-on Email & SMS experience, ideally in DTC or e-commerce.
• Highly organized and detail-oriented, able to create structure where there is none.
• Strong copy and messaging instincts, even if you do not design the emails.
• Proactive and comfortable working independently.

Required skills

• Strong experience with Klaviyo and/or other lifecycle marketing platforms.
• Notion and Figma for campaign proposals, briefs, flow maps and presentations.

To apply, use the Apply button on the HireHawk listing.