Lead Generation / Business Development Specialist

About the role

We are seeking a proactive Lead Generation / Business Development Specialist to drive outbound sales efforts from a fully remote setting in Mexico. The role focuses on identifying new prospects, engaging decision‑makers and scheduling qualified meetings that directly contribute to commercial success.

Key responsibilities

• Research and identify prospective clients that match the target customer profile.
• Generate and qualify leads through cold calling, personalized email campaigns and AI‑assisted outreach.
• Conduct introductory conversations, present value propositions and handle objections.
• Build rapport with decision‑makers and understand their business needs.
• Schedule qualified meetings for the sales team and maintain an organized pipeline in the CRM.
• Use AI tools such as Claude and ChatGPT to personalize outreach and improve productivity.
• Monitor performance metrics and consistently meet lead‑generation and appointment‑setting targets.

Required profile

• Self‑motivated professional with strong verbal and written English communication skills.
• Proven experience in outbound sales, lead generation or appointment setting.
• Demonstrated success with cold calling and personalized email campaigns.
• Ability to work independently, manage daily activities and own pipeline performance.

Required skills

• Claude (AI tool)
• ChatGPT (AI tool)
• CRM systems