Marketing Manager – Mexico

About the role

Ring is seeking a data‑driven, AI‑native Marketing Manager to lead brand awareness and demand generation across Mexico. The role blends creative storytelling with performance marketing and emerging AI tools to drive measurable growth.

Key responsibilities

• Design and execute integrated multi‑channel strategies (paid digital, ATL content, organic social, influencer partnerships, and emerging channels).
• Run A/B tests and data‑analysis experiments to optimize campaign performance and ROI.
• Collaborate with agencies, retail teams, and internal stakeholders to align marketing with product launches and seasonal events.
• Develop and manage the social media strategy, defining content pillars, cadence, and community engagement tactics.
• Own end‑to‑end influencer marketing, from creator selection to partnership negotiation and impact measurement.
• Identify and integrate generative AI, machine‑learning models, and automation into marketing workflows.

Required profile

• Deep understanding of Mexican consumer behavior, media landscape, and cultural nuances.
• Hands‑on experience in brand and performance marketing, preferably in a consumer‑electronics environment.
• Proven ability to work cross‑functionally across countries and business units.

Required skills

• AI tools
• Generative AI
• Machine learning
• A/B testing
• Data analysis