Marketing Technology Specialist (Braze Migration)

About the role

Digital is looking for an experienced Marketing Technology Specialist (Braze) to support a customer migration from Salesforce Marketing Cloud (SFMC) to Braze. This is a strategic and technical consulting engagement for someone who has successfully completed similar migrations and can guide the project from planning through implementation and validation. The specialist works with the client's technical team to map the migration, give technical direction and ensure data, campaign logic, configurations and workflows are transferred accurately.

Key responsibilities

• Review and validate the proposed migration strategy, scope, effort estimates and delivery plan.
• Develop a migration roadmap covering data, audience lists, campaign logic, workflows, configurations, integrations and testing.
• Guide the client's technical team through the end-to-end migration and provide expert direction during implementation.
• Map SFMC journeys, automations, segmentation logic and messaging programs into Braze.
• Identify technical dependencies, migration risks, data issues and gaps early.
• Review migrated data, configurations, campaigns and workflows to ensure accuracy and readiness for launch.

Required profile

• Demonstrated experience implementing and managing Braze for customer engagement or lifecycle marketing programs.
• Proven experience completing a migration from Salesforce Marketing Cloud to Braze.
• Ability to independently lead a migration and guide technical and client stakeholders.
• US Central time business hours.

Required skills

• Strong understanding of Salesforce Marketing Cloud journeys, automations, segmentation, data structures and campaign logic.
• Strong knowledge of Braze architecture, data models, audience management, campaign orchestration and integrations.
• Braze certifications are strongly preferred and will be an important selection consideration.