Performance Marketing Manager

About the role

This position is for a Performance Marketing Manager based in Mexico, responsible for owning the paid acquisition strategy in a fast‑growing ecommerce environment. You will lead the evolution of paid media operations, manage external agencies, and build the foundation for future in‑house capabilities.

Key responsibilities

• Develop and execute paid media strategy across Google Ads, Meta Ads and other acquisition channels.
• Manage external paid‑media agencies, set performance expectations and ensure accountability.
• Transition selected paid‑media activities from agency‑led to internal ownership.
• Optimize campaigns directly, improving targeting, bidding, creative testing and overall performance.
• Oversee Google Ads activities including Search, Shopping, Performance Max, YouTube, product‑level optimization and conversion tracking.
• Lead Meta advertising for prospecting, retargeting, product launches and creative testing.
• Explore new acquisition opportunities such as affiliate marketing, influencer partnerships, Reddit, LinkedIn and emerging channels.
• Establish measurement frameworks, reporting processes and dashboards to track ROI, revenue contribution and customer acquisition metrics.
• Collaborate with merchandising, lifecycle marketing, creative and sales teams to align paid campaigns with commercial priorities.

Required profile

• Data‑driven performance marketing professional with strong expertise in paid acquisition and agency management.
• Experience in ecommerce growth and revenue‑focused decision making.
• Ability to define hypotheses, run experiments and scale successful initiatives.

Required skills

• Google Ads
• Meta Ads
• Google Shopping
• Performance Max
• YouTube advertising
• Conversion tracking
• Affiliate marketing
• Influencer partnerships
• Reddit advertising
• LinkedIn advertising