Performance Marketing Manager

About the role

We are seeking a strategic, analytical and hands‑on Performance Marketing Manager to lead paid‑media acquisition for our two brands, Skin Gym and PaintLab. Based in Los Angeles, you will own the end‑to‑end media strategy across Meta, Google, TikTok, YouTube, Pinterest and emerging channels, driving new‑customer growth and profitable revenue.

Key responsibilities

• Own paid‑media strategy and execution across Meta, Google, TikTok, YouTube, Pinterest and other relevant platforms.
• Build, launch, manage and optimize campaigns for prospecting, retargeting, product launches, promotions and evergreen products.
• Manage budgets for both brands, aligning spend with performance, growth targets, inventory and promotional priorities.
• Drive profitable customer acquisition while monitoring key metrics such as ROAS, MER, CAC, LTV, conversion rate, AOV and contribution margin.
• Develop channel‑specific strategies for distinct audiences in beauty tools, wellness and press‑on nails.
• Partner with creative and social teams to produce performance‑driven creative assets and clear briefs.
• Establish a structured testing roadmap covering creative concepts, messaging, offers, audiences, landing pages and formats.
• Analyze performance by channel, campaign, product, audience and creative, making data‑driven adjustments quickly.
• Improve tracking, attribution, reporting and data accuracy across advertising platforms and Shopify.
• Collaborate with e‑commerce to optimise landing pages, product pages, conversion rates and the overall customer journey.
• Coordinate paid‑media tactics with email, SMS, affiliate, creator, retail and organic social initiatives.
• Prepare weekly and monthly performance reports summarising insights, challenges and next steps.

Required profile

• Strategic thinker with a strong analytical mindset.
• Hands‑on executor who can move seamlessly between strategy and day‑to‑day campaign management.
• Data‑driven decision maker comfortable monitoring and acting on performance metrics.
• Collaborative professional able to work closely with creative, social, e‑commerce, email and brand teams.
• Effective budget manager who can allocate spend based on performance, growth goals and inventory considerations.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• YouTube Ads
• Pinterest Ads
• Shopify