Senior Paid Advertising Strategist – CPG & Client Experience
Power Digital
Job description
About the role
Power Digital is seeking a Senior Paid Advertising Strategist to lead CPG client experience initiatives. The role owns end‑to‑end campaign execution, performance optimization, and strategic communication across paid social and media platforms.
Key responsibilities
- Full ownership and execution of performance marketing on Meta, TikTok, Pinterest, LinkedIn, Google, YouTube and Bing ads.
- Lead campaign builds, optimizations, budget pacing and QA to ensure error‑free revenue delivery.
- Develop and maintain client testing roadmaps, provide proactive strategy recommendations and communicate performance insights.
- Collaborate internally with specialists and account leadership to align strategy with broader media mix.
Required profile
- 2‑3 years of digital marketing experience, including 1‑2 years in an agency setting.
- Hands‑on experience with at least two paid advertising channels such as Google/Bing, Meta, TikTok, LinkedIn, Pinterest or Snapchat.
Required skills
- Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads.
- Google Analytics.
- Microsoft Office Suite.
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Published 1 week ago
Expires 1 month from now
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