Senior Salesforce Administrator

About the role

Softgic is looking for a Senior Salesforce Administrator with extensive experience managing Salesforce Sales Cloud and Marketing Cloud. The role leads the administration, optimization and continuous improvement of several Salesforce environments for a portfolio of growing clients. It suits a highly autonomous professional who designs scalable solutions, works directly with clients and leads technical and functional initiatives.

Key responsibilities

• Administer and optimize multiple Salesforce organizations.
• Design and implement scalable data models, automation and security architectures.
• Build and maintain Flows, validation rules, reports and dashboards.
• Translate business requirements into effective Salesforce solutions.
• Manage user permissions, profiles, roles and access controls.
• Lead, mentor and review the work of junior Salesforce Administrators.
• Manage integrations with external systems such as APIs, billing platforms, marketing tools and customer portals.
• Document configurations, administrative processes and architectural decisions.
• Manage Marketing Cloud initiatives: audience segmentation, journey creation, campaign configuration, marketing automations and campaign performance tracking.

Required profile

• 5+ years of experience as a Salesforce Administrator.
• Proven hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio and Data Extensions.
• Salesforce Administrator certification (required).
• Experience working directly with clients, business leaders or executives.
• Strong expertise in Salesforce Flow and declarative automation.

Required skills

• Advanced experience administering Salesforce Sales Cloud.
• Complex data model and permission structure design.
• Marketing Cloud Email Specialist or Marketing Cloud Administrator certification preferred.
• Experience with membership, subscription-based or CRM-driven businesses preferred.
• Experience integrating Salesforce with Stripe, marketing automation platforms or custom portals preferred.