SEO & AI Search Analyst

About the role

We are seeking an experienced SEO & AI Search Analyst to drive organic growth, improve search visibility, and strengthen brand authority across traditional search engines and emerging AI‑powered platforms. You will design and execute SEO, content, local search, and Generative Engine Optimization (GEO) strategies that boost discoverability, qualified traffic, and lead generation.

Key responsibilities

• Develop and implement comprehensive SEO strategies for multiple websites and brands.
• Conduct technical SEO audits, monitor indexing, crawlability, Core Web Vitals, and apply recommendations.
• Perform keyword, entity, and search‑intent research to inform content and optimization.
• Optimize site architecture, internal linking, and on‑page elements for higher rankings and conversions.
• Design and execute AI‑search and GEO strategies to increase visibility on ChatGPT, Gemini, Perplexity, Copilot, and other AI platforms.
• Track AI‑generated brand mentions, citations, and visibility trends.
• Create content briefs, write or edit content, and ensure alignment with E‑E‑A‑T principles.
• Manage local SEO initiatives, including Google Business Profiles across multiple locations.

Required profile

• Strong analytical mindset with a data‑driven approach.
• Hands‑on experience in technical SEO and content optimization.
• Deep understanding of how users discover information via Google and AI‑driven search tools.
• Curiosity about emerging AI search trends and ability to translate insights into actionable strategies.

Required skills

• Technical SEO auditing and implementation.
• Keyword, entity, and search‑intent research.
• On‑page SEO and internal linking optimization.
• Core Web Vitals monitoring and improvement.
• Generative Engine Optimization (GEO) techniques.
• Optimization for AI platforms such as ChatGPT, Gemini, Perplexity, and Copilot.
• Local SEO and Google Business Profile management.