Strategic Content Writer (SEO, PPC & UX)

About the role

We are a fast‑growing marketing agency seeking a Strategic Content Writer who can bridge data‑driven insights with compelling copy. In this role you will shape content strategies that drive measurable results across local SEO, paid search, and email marketing.

Key responsibilities

• Develop hyper‑local SEO content that dominates map packs, including service pages, location pages, Google Business Profile posts, and citation‑rich assets.
• Write high‑conversion ad copy for Google Ads, social media ads, and landing pages, and run A/B tests to lower CPA and boost conversions.
• Design and write email sequences for lead nurturing, onboarding, re‑engagement, and direct sales.
• Conduct UX and conversion copy audits of client sites and funnels, delivering actionable recommendations.
• Analyze performance data using tools such as Google Analytics and SEMrush, report results, and iterate strategies.

Required profile

• 3–5+ years of experience in a strategic content role, preferably within an agency.
• Proven portfolio showing direct impact on lead generation, sales, or user engagement across SEO, PPC, and email.
• Exceptional command of English with a data‑oriented mindset.

Required skills

• Google Analytics
• SEMrush
• Google Ads