Strategic Content Writer (SEO, PPC & UX)

About the role

We are a fast‑growing marketing agency seeking a Strategic Content Writer who can bridge data‑driven insights with compelling copy. You will own the creation and execution of content strategies that drive measurable results across local SEO, paid search, email marketing, and user experience.

Key responsibilities

• Develop and execute hyper‑local SEO strategies, including service pages, location pages, Google Business Profile posts, and citation‑worthy content.
• Write high‑conversion PPC and ad copy for Google Ads, social media ads, and landing pages, and run A/B tests to lower CPA and boost conversions.
• Design and write email sequences for lead nurturing, onboarding, re‑engagement, and direct sales.
• Conduct UX and conversion copy audits of client websites and funnels, providing actionable recommendations.
• Analyze performance data using Google Analytics, SEMrush, and other tools, report results, and iterate on strategy.

Required profile

• 3‑5+ years of experience in a strategic content role, preferably within an agency.
• Portfolio that demonstrates direct impact on lead generation, sales, or user engagement across SEO, PPC, and email.
• Exceptional written English proficiency.

Required skills

• SEO (including local search)
• PPC and Google Ads
• Email Marketing
• Google Analytics
• SEMrush
• A/B testing
• Conversion copywriting