SEO & PR Specialist (Remote)

About the role

We are seeking a strategic SEO/PR Specialist who will boost the online presence of our founder and clients, manage reputations, and ensure key content such as podcasts shines across platforms.

Key responsibilities

• Conduct comprehensive SEO audits and optimize on‑page elements, metadata, schema markup, and site architecture.
• Develop and execute strategies to improve podcast visibility in Google Search and Google News.
• Perform ongoing keyword research and optimization to improve rankings for target terms.
• Design and implement tactics for generative‑search visibility on platforms such as ChatGPT, Perplexity, Claude, and Google AI Overviews.
• Structure and publish content on high‑authority sources (Wikipedia, Substack, etc.) to influence AI‑generated responses.
• Monitor and adjust to the evolving Search Generative Experience (SGE) landscape.
• Implement reputation‑management strategies to push down negative results and elevate positive narratives.
• Build backlinks and create SEO‑friendly content to enhance brand visibility in knowledge panels, Wikipedia, Wikidata, and other structured‑data systems.

Required profile

• Analytical thinker with a creative problem‑solving mindset.
• Ability to blend data‑driven insights with compelling storytelling.
• Curiosity about AI tools and how they reshape search visibility.
• Self‑motivated individual; agencies and recruiters will not be considered.

Required skills

• SEO audit and on‑page optimization
• Keyword research
• Schema markup
• Backlink building
• Google News and podcast SEO
• Experience with AI tools (ChatGPT, Google AI Overviews, Perplexity, Claude)