Area Business Manager - MS & Alzheimer's

About the role

The Area Business Manager is responsible for sharing up-to-date information about Biogen products and promoting continuing education for healthcare professionals so they can treat patients with Multiple Sclerosis and Alzheimer's Disease effectively. The role is based in Mexico City and covers CDMX, Puebla, Veracruz, San Luis Potosí and Morelia, among others. It requires planning, organizational and analytical skills, strong communication and persuasion, and strict adherence to compliance rules and codes of conduct.

Key responsibilities

• Develop annual business plans for the territory and key accounts to meet or exceed short-, medium- and long-term goals.
• Promote key promotional messages in line with marketing strategy and the Biogen sales model, and run tactical business plans with healthcare professionals and key accounts.
• Analyze market data from the Sales Intelligence and Effectiveness area to identify opportunities and make informed decisions.
• Coordinate regional medical education plans and programs and manage financial resources allocated by the Sales Manager.
• Work with Medical, Marketing and Market Access areas, and organize meetings and promotional events with customers.
• Ensure visit frequency and sequence goals (productivity KPIs) are met and keep administrative tasks such as expense reports, customer registration, CRM-Veeva and compliance reports up to date.

Required profile

• At least 5 years of experience in pharmaceutical sales in public and private markets with high-specialty therapies.
• Bachelor's degree; preferred: specialization in the area (MBA, postgraduate).
• Experience launching products to the market.
• National driver's license and availability for domestic travel of at least 60%.
• Preferred: strong private-market experience and intermediate to advanced English.