B2B Paid Advertising Specialist

About the role

Power Digital, an AI-native growth firm, is hiring a B2B Paid Advertising Specialist. The specialist supports the execution and performance of paid advertising campaigns across their book of business, partnering closely with the lead Strategist or independently owning end-to-end strategy for a select group of core clients. Advanced proficiency in spoken and written English is required.

Key responsibilities

• Maintain flawless execution across paid platforms (Meta, Google, TikTok, etc.) with accurate setup, tracking, naming conventions and QA.
• Manage timelines, budgets, pacing and day-to-day performance autonomously.
• Run and optimize campaigns end-to-end, including ad builds, reporting, pacing and performance monitoring.
• Proactively identify growth opportunities, form test hypotheses and recommend data-backed optimizations.
• Keep budgets paced and flag risks early; own client testing roadmaps and experiment prioritization.
• Prepare and present performance reports and recaps, and launch campaigns on time.
• Use the company's tools (Nova ecosystem, Power Circuit, Creative Affinity) and leverage AI to improve efficiency and analysis.

Required profile

• 1-2 years of digital marketing; agency experience a plus.
• 1+ years in direct response marketing, e-commerce, lead generation and B2B a plus.
• 1+ years leading paid advertising strategy for direct response.
• 1 year of client-facing communication experience.
• Excellent Excel skills and data analytics skills.
• Dependable, organized, entrepreneurial and eager to learn.

Required skills

• Meta or Google Ads for direct response campaigns; TikTok, LinkedIn and Pinterest Ads a plus.
• Google Analytics and Shopify; other technical platforms a plus.
• Advanced Excel.

What we offer

• Base salary paid in USD plus commission opportunities.
• Unlimited time off and fully flexible work (full-remote, in-office or hybrid).
• Healthcare stipend of $50 per month, national holidays and two mental health recharge days per year.
• Ongoing development programs, quarterly awards and DEI involvement.