Paid Advertising Specialist, CPG

About the role

Power Digital, an AI-native growth firm, is hiring a Paid Advertising Specialist (CPG) to support the execution and performance of paid advertising campaigns across its book of business. The role partners closely with the lead Strategist or independently owns end-to-end strategy for a select group of core clients. It is fully remote, open to candidates in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Honduras, Mexico, Nicaragua, Peru and elsewhere, and requires advanced proficiency in spoken and written English.

Key responsibilities

• Maintain flawless execution across paid platforms (Meta, Google, TikTok, etc.) with accurate setup, tracking, naming conventions and QA, with zero revenue-impacting errors.
• Manage timelines, budgets, pacing and day-to-day performance autonomously.
• Run and optimize campaigns end-to-end, including ad builds, optimizations, reporting and performance monitoring.
• Proactively identify growth opportunities, form test hypotheses and recommend data-backed optimizations aligned to client goals.
• Keep budgets paced and within plan, flagging risks early.
• Own client testing roadmaps, including project management of next steps and prioritization of experiments.
• Prepare and present performance reports and recaps with clear data storytelling.
• Use the company's tools (Nova ecosystem, Power Circuit, Creative Affinity) and leverage AI to improve efficiency and analysis.

Required profile

• 1-2 years of digital marketing; agency experience a plus.
• 1+ years in direct response marketing, specifically e-commerce; lead generation and B2B a plus.
• 1+ years leading paid advertising strategy for direct response campaigns.
• 1+ years of client-facing communication.
• Reliable, self-starter with strong organization and time management.

Required skills

• 1+ years with Meta or Google Ads for direct response; additional platforms a plus.
• 1+ years with Google Analytics and Shopify; other technical platforms a plus.
• Advanced Excel and data analytics skills.