Client Generation Manager

About the role

The Client Generation Manager (Virtual) drives multi‑channel marketing initiatives that deliver qualified demos and paying clients for legal‑industry solutions. This hands‑on, performance‑focused role blends paid‑media execution, SEO, web optimisation, and funnel analytics to maximise revenue impact.

Key responsibilities

• Build, launch and optimise paid campaigns on Meta, Google, LinkedIn and YouTube, managing targeting, creative testing, budgets and scaling.
• Implement retargeting and nurture flows to increase demo show‑rates and align traffic strategy with landing‑page performance.
• Conduct high‑intent keyword research, optimise on‑page SEO (metadata, headers, internal linking, schema) and improve landing‑page rankings.
• Oversee landing‑page design and website CRO, collaborating with developers to fix UX/UI friction, ensure speed, mobile responsiveness and technical health.
• Track and report core KPIs – CPL, cost per booked demo, CPA, CAC, organic traffic growth and conversion rates – and identify funnel drop‑offs for optimisation.
• Coordinate with paid‑media, SEO and development vendors, monitoring deliverables, escalating under‑performance and ensuring alignment with revenue goals.
• Partner with SDR and sales teams to refine targeting, messaging and attribution tracking based on close‑rate feedback.
• Design and run structured A/B tests across ads, landing pages and conversion flows.

Required profile

• Hands‑on, data‑driven marketer with a strong focus on revenue outcomes rather than lead volume.
• Disciplined reporting habits and ability to make daily optimisation decisions.
• Experience collaborating across paid‑media, SEO and development teams.

Required skills

• Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads
• Search Engine Optimization (SEO) and keyword research
• On‑page SEO (metadata, headers, internal linking, schema markup)
• Landing‑page optimisation and Conversion Rate Optimisation (CRO)
• A/B testing of ads and landing pages
• Web analytics, tracking pixels and CRM integration
• Marketing automation workflow setup

What we offer

• Opportunity to shape growth strategy for a niche legal‑tech market.
• Remote‑first work environment with flexible hours.
• Collaborative cross‑functional team focused on measurable results.