Digital Campaign Manager

About the role

Marsh is looking for a Digital Campaign Manager based in Mexico City. It is a hybrid role with at least three days a week in the office. You will own your day-to-day work, make sound decisions, give marketers strategic and practical recommendations, and ensure work is executed accurately and on time. The role combines strategic leadership with executional oversight, including defining digital campaign strategy, managing complex audience segmentation and persona-based targeting, coordinating project workflows and activating, measuring and optimizing campaigns across channels.

Key responsibilities

• Develop and manage digital strategy across businesses and practices, including channel coordination, activation and optimization.
• Work with marketing and business partners to clarify priorities and deliver practical solutions.
• Develop strategies to increase web leads and optimize conversion rates.
• Own digital campaigns end-to-end, from setup and strategy to launch readiness and activation.
• Oversee Microsoft Dynamics and Outlook email campaigns, including builds, QA, audience segmentation, journey setup, peer review and deployment.
• Build complex audience segmentation and persona-based targeting for automated and nurture email campaigns.
• Manage the region's web presence, keep content accurate and consistent across country sites.
• Oversee online governance: content audits, editorial standards, site performance monitoring, issue resolution, accessibility and compliance.
• Manage multiple project workflows in Wrike, keeping timelines, dependencies, approvals and deliverables on track.
• Use analytics and audience insights to drive personalization, journeys, testing and optimization, including A/B testing.
• Advise on briefs, content and assets and ask the right questions when something is unclear.

Required profile

• 7+ years' experience in a hands-on digital manager role, ideally in B2B, corporate or professional services marketing.
• Working knowledge of campaign tracking (UTMs, tags) and analytics tools, able to turn data into plain-language recommendations.
• Experience with work management tools such as Wrike or Workfront.
• Advanced level English is a must.

Required skills

• Marketing automation platform: Microsoft Dynamics 365, Marketo, Pardot or HubSpot (or ability to learn quickly).
• Web content management system; Adobe Experience Manager (AEM) strongly preferred.
• Account-based marketing platform; Demandbase strongly preferred.
• Plus: website migration, redesign or replatforming experience; Microsoft Dynamics 365, Marketo or AEM certification.

What we offer

• Professional development opportunities and supportive leaders.
• A vibrant, inclusive culture with a range of career opportunities.
• Benefits and rewards to enhance well-being.