Digital Marketing Specialist

About the role

Marsh is looking for a Digital Marketing Specialist to join its team in Mexico City. This is a hybrid role with at least three days a week in the office. You will own your day-to-day work, make sound decisions, give marketers strategic and practical recommendations, and ensure work is executed accurately and on time. The role combines strategic leadership with executional oversight, including defining digital campaign strategy, managing audience segmentation and persona-based targeting, coordinating project workflows and activating, measuring and optimising campaigns across channels.

Key responsibilities

• Support Digital Campaign Managers by executing digital campaigns across channels and delivering high-quality digital assets at pace and scale.
• Create Microsoft Dynamics and Outlook email campaigns: build emails, run QA, configure audience segmentation, set up journeys, complete peer review and prepare for deployment.
• Set up campaign tasks: map digital assets to campaigns, create tracking links and set up campaign hierarchies.
• Set up forms, import lists, validate list hygiene and host videos, podcasts and PDFs on content platforms.
• Manage the region's web presence: build, update and publish web pages, keep content accurate and consistent across country sites.
• Run regular content audits, update or remove outdated content, monitor site performance, support accessibility and compliance.
• Manage projects in Wrike through assignments, statuses and timelines.
• Give practical recommendations on briefs, content and assets and flag improvements to how work is done.
• Deliver work on time and to quality standards, and stay flexible when urgent.

Required profile

• 4+ years' experience in a hands-on digital manager role, ideally in B2B, corporate or professional services marketing.
• Advanced level English is a must.
• Experience supporting website migrations, redesigns or replatforming is a plus.

Required skills

• Marketing automation platform: Microsoft Dynamics 365, Marketo, Pardot or HubSpot (or ability to learn quickly).
• Web CMS; Adobe Experience Manager strongly preferred.
• Account-based marketing platform; Demandbase strongly preferred.
• Campaign tracking (UTMs, tags) and analytics tools (Adobe Analytics, Power BI).
• Work management tools such as Wrike or Workfront.
• Microsoft Dynamics 365, Marketo or AEM certification is a plus.