Digital Marketer – E‑commerce (Remote, LATAM)

About the role

We are looking for a highly motivated Digital Marketer with strong e‑commerce experience to lead customer retention and growth initiatives across multiple digital channels. The role focuses on email marketing using Klaviyo while also supporting paid social, TikTok Shop, influencer partnerships and conversion optimisation.

Key responsibilities

• Own and execute the company's email marketing strategy using Klaviyo, including campaigns, automations, and customer lifecycle flows.
• Build and optimise email sequences such as welcome flows, abandoned‑cart recovery, post‑purchase journeys, win‑back and promotional campaigns.
• Monitor email performance and improve KPIs like revenue per recipient, conversion, click‑through and retention rates.
• Support customer acquisition initiatives across paid e‑commerce channels.
• Assist with TikTok Shop strategy, product launches and marketplace growth.
• Coordinate influencer outreach and partnership campaigns.
• Manage and optimise social media marketing on Instagram, Facebook and TikTok.
• Collaborate on website improvements, merchandising strategy and conversion‑rate optimisation.
• Analyse campaign performance and provide data‑driven recommendations.
• Research and test emerging growth channels and digital marketing opportunities.

Required profile

• Minimum 3 years of experience in digital marketing, preferably for e‑commerce or direct‑to‑consumer brands.
• Hands‑on experience with Klaviyo or a similar email‑marketing platform.
• Proven success managing email campaigns and automated lifecycle flows that drive revenue.
• Experience with Shopify or other e‑commerce platforms.
• Understanding of customer acquisition, retention and e‑commerce marketing metrics.
• Experience with paid social advertising or other paid‑acquisition channels.
• Strong analytical mindset and data‑driven decision making.

Required skills

• Klaviyo
• Shopify
• Paid social advertising
• TikTok Shop
• Instagram
• Facebook
• TikTok