General Manager, Latin America (LATAM)

About the role

Crunchyroll, a joint venture between Sony Pictures Entertainment and Aniplex, is looking for a General Manager for Latin America (LATAM). Reporting to the Chief Operating Officer, the GM owns the long-term health, growth and operating performance of Crunchyroll's business across the region, bringing together commercial leadership, regional operations, growth, partnerships, communications, localization and fan engagement. The role is based in Mexico City with a hybrid schedule of three days per week onsite.

Key responsibilities

• Own LATAM's commercial performance and growth, including subscribers, engagement, retention, lifetime value, revenue and operating results.
• Set the regional strategy, strengthen established markets and expand across LATAM.
• Accelerate membership and fan growth through engagement, retention and partnerships with global teams.
• Lead Brand & Community, Growth, Communications, Localization & Regional Content Operations, Business Operations and Partnerships as an integrated regional team.
• Bring regional consumer insights and market dynamics into enterprise planning and decision-making.
• Partner with Product, Engineering, Membership Performance, Content, Commerce, Finance, Data, Legal and other enterprise teams to remove barriers to growth.
• Build locally relevant fan experiences and strategic partnerships.
• Build and develop a high-performing regional organization.

Required profile

• 15+ years of leadership experience in general management, commercial leadership, growth, digital media, streaming, entertainment, technology, consumer subscriptions or a similar consumer business.
• Experience owning or materially influencing business performance across multiple markets, including revenue, growth, customer economics and operating performance.
• Strong understanding of Latin American markets and their differences.
• Experience improving the fundamentals of a consumer or membership business (acquisition, conversion, engagement, retention, churn, LTV).
• Experience developing and executing market-entry or expansion strategies and investing for growth.
• Experience leading through complex matrixed organizations and influencing Product, Marketing, Content, Finance and Technology without direct authority.
• Track record of building leadership teams and representing regional priorities to senior global leaders and external partners.