Growth Marketer – Director of Growth for DTC Energy Drink

About the role

We are seeking a seasoned Growth Marketer to lead full‑funnel growth for a fast‑growing direct‑to‑consumer energy drink brand. The role focuses on subscription acquisition and retention, driving revenue through paid media, creative strategy, and data‑driven optimization.

Key responsibilities

• Own paid acquisition on Meta platforms, manage budgets, and report performance.
• Develop and execute creative strategy across founder content, UGC, and whitelisting, with a focus on TikTok and organic channels.
• Lead conversion rate optimization (CRO) and landing‑page testing, using heatmaps and session analysis.
• Design and optimize subscription retention flows, win‑back campaigns, loyalty incentives, and Klaviyo email/SMS sequences.
• Forecast and track core KPIs such as CAC, LTV, ROAS, AOV, churn, and subscription rate, delivering weekly, monthly, and quarterly reports.

Required profile

• 7+ years of experience scaling DTC/CPG brands with measurable revenue impact.
• Deep expertise in Meta ad buying, including manual, CBO/ABO, Max Value, and bid‑cap strategies.
• Proven track record in subscription‑focused CRO and retention, fluent with Klaviyo and email/SMS tactics.
• Strong creative sensibility with experience producing content and collaborating with creators.
• Analytical mindset comfortable adopting new AI tools to accelerate testing.

Required skills

• Meta Ads (Facebook/Instagram advertising)
• Klaviyo (email and SMS automation)
• CRO and landing‑page testing
• Heatmap and session analysis tools
• Subscription retention strategy