Research & Insights Strategist

About the role

We are looking for a Research & Insights Strategist to turn consumer and audience understanding into actionable strategy. Based in Mexico City, you will help our clients across Mexico and LATAM shape brand communication by identifying behavioural shifts and cultural conversations.

Key responsibilities

• Manage end‑to‑end social media and content projects, from brief through production, approval and delivery.
• Serve as the main operational liaison between clients and internal multidisciplinary teams.
• Coordinate strategy, copy, design, motion, production and community‑management teams to ensure alignment and timely delivery.
• Oversee timelines, priorities, workloads, dependencies, approvals and risks across multiple projects.
• Lead status meetings, daily follow‑ups and client communications, providing clear visibility on progress and blockers.
• Maintain content calendars, campaigns, always‑on content and reactive requests across platforms and markets.
• Identify operational risks proactively and drive solutions to keep projects moving.
• Apply Agile methodologies and project‑management best practices to improve workflows and collaboration.

Required profile

• 3–5 years of experience in research & insights, consumer insights, strategic planning or similar roles, preferably in an agency or brand environment.
• Strong experience designing and conducting qualitative research (interviews, focus groups, moderation).
• Solid understanding of quantitative research, sample analysis, data interpretation and cross‑tabulation.
• Fluent Spanish and professional working proficiency in English.
• Background in Communications, Marketing, Sociology, Anthropology, Social Psychology, Business or related fields.

Required skills

• Proficiency with social listening platforms such as Sprinklr, Brandwatch and Talkwalker.
• Strategic thinking and ability to translate research into actionable recommendations.
• Excellent storytelling and executive presentation skills.