SEO & Web Analytics Manager

About the role

S&P Global Mobility is looking for an SEO & Web Analytics Manager to drive organic growth across its digital ecosystem. The role sits at the intersection of website performance, technical search, content architecture, analytics, and conversion optimization, supporting both organic and paid acquisition channels.

Key responsibilities

• Develop and execute a data‑driven SEO content strategy to increase traffic, engagement, and lead conversion.
• Conduct keyword research, search‑intent mapping, and competitive analysis to guide content creation.
• Apply technical SEO best practices—including crawlability, internal linking, metadata, and structured data—to improve rankings.
• Optimize page structure, calls‑to‑action, and user flows to boost conversion rates.
• Analyze traffic, rankings, engagement, and conversion metrics; use A/B testing, heatmaps, and session recordings for continuous improvement.
• Enhance content taxonomy, internal linking, and information architecture for better SEO performance and user navigation.
• Collaborate with growth marketing, product marketing, paid media, web development, and analytics teams to align content with revenue goals.

Required profile

• Minimum 3 years of experience in SEO, technical content optimization, or growth‑focused content roles.
• Proven ability to analyze and optimize content using performance and conversion metrics.
• Experience working in a fast‑paced, data‑driven digital marketing environment.

Required skills

• Google Search Console
• Ahrefs or SEMrush
• Screaming Frog
• Hotjar or Crazy Egg
• A/B testing platforms
• Heatmap and session‑recording tools