Social Media Manager – Food Tech (Remote)

About the role

We are seeking a Social Media Manager to shape the voice and growth of a fast‑moving food‑tech brand. Reporting to the VP of Digital, you will work remotely and partner with Content, Brand, Growth and Customer teams to turn social channels into measurable growth drivers.

Key responsibilities

• Develop and execute the organic social strategy across Instagram, TikTok, X, LinkedIn, YouTube Shorts and Pinterest, including content calendars, voice guidelines and daily publishing.
• Lead community management by responding to comments and DMs, monitoring sentiment and flagging real‑time opportunities.
• Collaborate with Content and Creative teams to produce platform‑native video, photo and copy that reflect food and social trends.
• Identify, onboard and manage creators, influencers and brand ambassadors in the food and lifestyle space.
• Track, analyse and report on engagement, follower growth, reach and conversion‑assisted metrics, translating insights into strategy adjustments.
• Stay ahead of algorithm changes, emerging formats and cultural moments relevant to food‑tech.
• Align organic and paid social tactics with the Paid Social/Growth team.
• Maintain social media tools such as Sprout Social, Later and Dash Hudson and ensure a consistent publishing cadence.
• Support crisis communications and rapid‑response content in partnership with PR.

Required profile

• 4–7 years of social media management experience, preferably in food, CPG, consumer tech or a fast‑moving D2C brand.
• Portfolio of organic social campaigns that drove measurable engagement or growth.
• Strong instinct for “stop‑the‑scroll” content, especially video‑first formats.
• Excellent writing and editing ability to serve as the brand voice across multiple platforms.
• Experience directing freelance creators, videographers or photographers.
• Data‑driven mindset with comfort using analytics dashboards and presenting insights to leadership.
• Highly self‑directed and comfortable thriving in a remote, fast‑paced startup environment.

Required skills

• Sprout Social
• Later
• Dash Hudson