SEO Specialist (Strategy & Growth)

About the role

We are seeking an SEO Specialist focused on strategy and growth to drive measurable organic traffic for our digital products in Mexico. The role combines strategic planning, technical optimization, and high‑impact content execution to improve visibility and conversions.

Key responsibilities

• Develop and maintain a comprehensive SEO strategy aligned with business objectives and quarterly OKRs.
• Manage a continuous pipeline of SEO actions, balancing technical improvements, content opportunities, and growth experiments.
• Oversee technical SEO performance, including site architecture, indexing, crawlability, internal linking, structured data, and platform health.
• Improve Core Web Vitals, page speed, mobile usability, and support migrations and structural changes.
• Lead keyword research and user‑intent mapping to guide content strategy, briefs, metadata, schema implementation, and on‑page optimization.
• Develop scalable content publishing frameworks aligned with search demand and conversion goals.
• Design and execute off‑page SEO strategies, including backlink acquisition through digital PR and partnerships.
• Monitor SEO performance using analytics tools and translate data into actionable insights.
• Collaborate with content, design, engineering, and marketing teams to embed SEO best practices across initiatives.
• Build SEO documentation, playbooks, and guidelines to standardize best practices.

Required profile

• Minimum 3 years of hands‑on SEO experience in a growth‑driven, agency or enterprise environment.
• Strong expertise in technical SEO, including crawl optimization, indexing, site structure, and JavaScript considerations.
• Proven experience in content strategy, keyword research, on‑page optimization, and conversion‑focused SEO execution.
• Proficiency with SEO and analytics tools such as Google Search Console, GA4, Ahrefs, SEMrush, or equivalent platforms.
• Working knowledge of CMS platforms like WordPress, Shopify, or headless systems, with basic HTML/CSS/JavaScript understanding.

Required skills

• Google Search Console
• GA4
• Ahrefs
• SEMrush
• WordPress
• Shopify
• HTML
• CSS
• JavaScript