Social Media Manager, Consumer Apps Marketing

About the role

Google is seeking a Social Media Manager for Consumer Apps Marketing to drive audience growth and engagement for large‑scale consumer brands. The role blends creative storytelling with data‑driven strategy, requiring fluency in English and a passion for AI‑enabled tools.

Key responsibilities

• Develop and execute marketing strategies across social, on‑network and off‑network media channels to achieve business results.
• Partner with cross‑functional stakeholders to ensure all content and campaigns reflect the Google brand.
• Use data and audience insights to uncover new marketing opportunities.
• Analyze, track, and report on campaign performance, providing actionable recommendations.
• Collaborate with vendor partners to generate multiple creative concepts and prototypes.

Required profile

• Bachelor's degree or equivalent practical experience.
• At least 4 years of experience in growth, performance, direct‑response, social, digital, cloud, or events marketing.
• Demonstrated ability to work cross‑functionally with diverse stakeholders.
• Fluent English communication skills to support client relationships.
• Mexican citizenship (required by local labor law).

Required skills

• Data analysis and reporting.
• Use of social analytics platforms.
• Experience with AI tools and enthusiasm for AI adoption.