Bilingual Digital Marketing Manager

About the role

International Dairy Queen, Inc. is seeking a Bilingual Digital Marketing Manager to lead the digital growth agenda for Dairy Queen Mexico. The role combines commercial performance, operational readiness, and franchisee enablement across online ordering, third‑party delivery, and loyalty platforms.

Key responsibilities

• Define and execute the digital channel growth strategy for online ordering, delivery aggregators, and loyalty programs.
• Own key performance indicators such as digital sales mix, conversion, frequency, average check, and retention.
• Develop dashboards, reporting cadences, and data‑driven optimization routines.
• Translate strategy into SOPs, playbooks, and execution standards for internal teams, agencies, and franchisees.
• Identify risks, gaps, and performance issues and communicate actionable insights.
• Manage relationships with third‑party delivery platforms, driving promotions, profitability, and brand compliance.
• Build repeatable, franchise‑ready digital operating models that can scale across Mexico and the broader LATAM & Caribbean region.

Required profile

• Bilingual (Spanish/English) with strong communication skills.
• Proven experience leading digital marketing initiatives in fast‑paced, ambiguous environments.
• Ability to work cross‑functionally with IT, Operations, Brand Marketing, and external partners.
• Entrepreneurial mindset with a focus on measurable commercial results.

Required skills

What we offer

• Opportunity to shape digital strategy for a leading global restaurant brand.
• Collaborative environment with high‑impact projects across multiple markets.
• Access to extensive resources and support from a Berkshire Hathaway subsidiary.