Area Sales Manager - LATAM

About the role

The Gérard Bertrand Group is seeking an experienced Area Sales Manager to lead its growth across Latin America. Based in Mexico, you will report to the Area Director, Southern Europe & LATAM and work closely with importers, distributors and key customers to strengthen the premium positioning of the brand.

Key responsibilities

• Develop and implement a commercial strategy for the entire Latin American region.
• Manage and expand the distributor network while identifying new business opportunities.
• Build strong partnerships with importers, key accounts and premium on‑trade customers.
• Accelerate distribution and visibility of the portfolio across all channels.
• Design dedicated strategies for the Prestige & Fine Wines range.
• Support product launches, innovations and private‑label projects.
• Negotiate annual business plans and promotional activities with distributors.
• Identify and win new regional and international key accounts.
• Organise tastings, training sessions, consumer events and brand activations.
• Coordinate PR, marketing and communication initiatives with headquarters.
• Represent Gérard Bertrand at trade fairs, exhibitions and professional events throughout the region.
• Collaborate with Marketing, Supply Chain, Finance and other internal teams to ensure flawless execution.
• Monitor market trends, competitor activity and prepare regular sales forecasts and performance reports.
• Travel extensively across the region to support distributors and drive business development.

Required profile

• Existing network of wine importers and premium retailers in Latin America.
• Experience with fine wines and luxury brands.
• Knowledge of French wines and wine culture.
• Fluency in French.
• Degree in Business, International Commerce, Marketing or Hospitality.
• WSET or equivalent wine education.
• Passion for gastronomy and premium beverage markets.

Required skills