Campaign Manager

About the role

Arrow Electronics, a global supplier of electronic components and enterprise computing solutions, is looking for a Campaign Manager in its Guadalajara office (Tlaquepaque). The role plans, coordinates and executes integrated marketing campaigns aligned with business objectives, working with Marketing Account Managers, Orchestration, Creative teams, digital specialists and sales stakeholders. It covers end-to-end campaign management, from planning and budget tracking to quality assurance, compliance reviews and performance reporting.

Key responsibilities

• Collaborate with Marketing Account Managers and Pursuit Marketing to shape campaign briefs and define objectives.
• Manage the development and execution of integrated campaigns across email, web, social, digital ads and events.
• Turn strategy into actionable plans with clear deliverables and timelines, and coordinate activities from planning to deployment.
• Manage timelines and budgets using project management tools such as Workfront, including internal approvals.
• Oversee quality, proofing and compliance checks, and ensure campaigns are scoped, costed and tracked in Workfront.
• Track performance against KPIs such as engagement, conversion and pipeline contribution, and validate dashboards and reports before sharing them.
• Bridge managers, creatives, digital teams and sales stakeholders, and champion team values.
• Test new campaign formats and tactics, turning successful pilots into best practice.

Required profile

• Typically a 4-year degree and 3-5 years of related experience, or an advanced degree without experience, or equivalent work experience.
• Previous project management at a marketing agency or in an internal shared service or demand center.
• Experience executing creative and demand-generation assets in marketing automation software.
• Knowledge of marketing channel effectiveness and mix.

Required skills

• Project management skills.
• Experience with marketing automation and CRM integration and automation campaigns (HubSpot, Eloqua, Marketo).
• Use of traditional marketing tactics and channels.

What we offer

• Hybrid arrangement: 3 days in the office, 2 days from home.
• Annual hiring range of 52,991.67 to 54,500 MXN per month; actual offer may vary.
• Christmas bonus, vacation premium, 12 vacation days plus 2 floating days.
• Vision and dental assistance, life insurance, healthcare insurance, food vouchers, restaurant vouchers and savings fund.
• Employee discount program and growth opportunities.