Marketing Operations Manager

About the role

Arrow Electronics is looking for a Marketing Operations Manager to own the governance, execution and optimization of its marketing operations ecosystem. The role focuses on managing and advancing the marketing technology stack, with a primary focus on HubSpot execution, process governance and Salesforce integration, and secondary support and guidance on WordPress. It is a hands-on position in a hybrid setup (3 days in the office, 2 days from home).

Key responsibilities

• Own and evolve marketing operations governance, including campaign structure, lifecycle stages, data standards and process compliance across all brands.
• Establish scalable frameworks for campaign execution, lead management and reporting consistency.
• Act as the central authority for marketing operations best practices, aligning marketing, sales and product teams.
• Be the primary HubSpot platform owner, configuring workflows, automation and backend processes.
• Build, manage and optimize lead nurturing workflows, scoring models, segmentation and lifecycle automation.
• Ensure seamless integration and data flow between HubSpot and Salesforce, including lead routing, attribution and pipeline visibility.
• Troubleshoot and improve system performance, automation logic and data synchronization.
• Develop dashboards and reporting frameworks, ensure data accuracy and deliver insights on campaign performance, funnel health and ROI.
• Evaluate and implement tools, integrations and AI-driven solutions, and provide secondary WordPress support for forms, tracking and lead capture.

Required profile

• Bachelor's degree in marketing, Business, Information Systems or a related field.
• 7+ years of experience in marketing operations, marketing automation or similar roles.
• Deep, hands-on HubSpot experience, including workflows, automation and system configuration.
• Experience managing HubSpot-Salesforce integrations and understanding of CRM data structures and lead management.
• Solid working knowledge of WordPress and knowledge of marketing compliance regulations such as GDPR and CAN-SPAM.
• Preferred: B2B marketing experience in technology, manufacturing or supply chain, familiarity with AI-driven marketing tools, and experience with BI platforms or SQL.

Required skills

• HubSpot (required)
• Salesforce integration and CRM data structures
• WordPress
• Lead scoring, attribution and funnel optimization
• Project management and cross-functional communication

What we offer

• Monthly salary range of 69,350 to 76,285 MXN (actual offer may vary by location, experience and education).
• 30 days of Christmas bonus, 40% vacation premium, 12 vacation days plus 2 floating days.
• Vision and dental assistance, life insurance and healthcare insurance.
• Food and restaurant vouchers, savings fund and growth opportunities.