Creative Director, CPG

About the role

Power Digital is an AI-Native Growth Firm that helps brands grow through strategy, execution and measurement, using its AI operating system Omega. As Creative Director, you lead a pod of creative professionals (Strategists, Designers, Editors, ACDs) as a hybrid of senior individual contributor, people manager and product leader. You report to the Managing Director and own both the people on your pod and the quality of the creative work they produce. The role is a player-coach position reporting to the Managing Director, on the path to Managing Director.

Key responsibilities

• Lead and manage the pod, including hiring, onboarding, daily leadership, development plans, coaching and retention
• Run performance management using the ARC framework and oversee capacity planning and staffing
• Meet clients directly, explain strategy and performance, and step into hands-on coverage on key accounts and escalations
• Own the creative vision of the book of business, from strategy through post-production, and act as the primary escalation point for client concerns
• Drive product quality through consistent QA and lead creative product development and innovation with the R&D team
• Collaborate with the Service Lead and platform partners, maintain working knowledge of the Power Circuit and nova ecosystem, and adopt AI to improve processes

Required profile

• 7-8 years of digital marketing/creative experience, with 5+ years in an agency setting
• 5+ years of hands-on expert-level experience across creative disciplines (copywriting, design, production, strategy and/or post-production)
• 5+ years managing a team, including performance management and development planning
• Portfolio showing creative campaigns delivered across multiple channels at scale
• Executive-level presentation and communication skills, able to advise senior client stakeholders and internal leadership
• Advanced proficiency in spoken and written English

What we offer

• Base salary paid in USD plus commission opportunities
• Unlimited time off from day one and fully flexible work (full-remote, in-office or hybrid)
• Healthcare stipend of $50/month, national holidays and 2 mental health recharge days per year
• Ongoing development programs, quarterly awards and involvement in DEI initiatives