Customer & Commercial Manager – Costa Coffee

About the role

The Coca-Cola Company is seeking a strategic and commercially driven leader to shape Costa Coffee’s growth in Mexico. You will define how the brand wins at point of sale, translating brand ambition into scalable commercial execution across Traditional Trade, Food Service, Modern Trade, and D2C channels.

Key responsibilities

• Own and define the Commercial & Channel strategy for Costa Coffee across Traditional Trade and Food Service.
• Design portfolio, activation frameworks, and execution standards to win at point of sale.
• Lead commercialization strategy for innovation launches, ensuring strong sell‑in and sell‑out performance.
• Drive alignment and execution discipline with bottlers across regions.
• Translate brand platforms into actionable “Picture of Success” frameworks by channel and customer.
• Monitor business performance, identify growth opportunities, and implement corrective actions.
• Lead high‑impact activation platforms integrating Commercial, Marketing, and Bottling Operations.
• Influence cross‑functional stakeholders to deliver scalable business growth.

Required profile

• Bachelor’s degree in Business, Marketing, Commercial Strategy or related field.
• 5–7+ years of experience in Commercial, Channel Marketing, Trade Marketing or Commercialization within FMCG or beverage industry.
• Proven experience leading multi‑channel commercialization strategies and customer activation initiatives.
• Experience working with bottlers, distributor systems, or highly matrixed organizations.
• Strong commercial acumen with ability to balance revenue growth, execution, and brand priorities.
• Demonstrated ability to influence cross‑functional teams and external partners without direct authority.
• Excellent analytical, problem‑solving and decision‑making capabilities.
• Strong communication and stakeholder management skills.

Required skills

What we offer

• Challenging work shaping the growth agenda of Costa Coffee in Mexico.
• Career growth and exposure within a global beverage system.