Digital Marketing Manager
Redwood Logistics · Querétaro et périphérie
Job description
About the role
Redwood Logistics is seeking a Digital Marketing Manager to lead and optimise our online presence across email, website, and paid channels. You will own the strategy, execution and continuous improvement of our digital campaigns, ensuring a seamless experience for prospects and customers.
Key responsibilities
- Develop, execute and optimise email marketing programs, newsletters, nurture flows and automated journeys.
- Create, test and optimise landing pages in HubSpot to support campaigns, events and lead‑generation initiatives.
- Manage the corporate website – update pages, publish content, maintain functionality and ensure a high‑quality user experience.
- Partner with demand‑generation and content teams to translate campaign strategies into effective digital experiences.
- Maintain email and landing‑page templates that uphold brand consistency and scalability.
- Monitor and improve email performance metrics such as deliverability, open and click‑through rates.
- Analyse website and landing‑page performance, identifying opportunities to boost traffic, engagement and conversions.
- Support SEO initiatives through on‑page optimisation, metadata, internal linking and technical improvements.
- Conduct A/B testing across emails, landing pages and calls‑to‑action to continuously enhance results.
Required profile
- Proven experience managing email marketing, website content and landing‑page creation.
- Strong analytical mindset with the ability to interpret performance data and act on insights.
- Excellent collaboration skills to work with demand‑generation, content and development teams.
- Detail‑oriented with a focus on brand consistency and user experience.
Required skills
- HubSpot (email, landing‑page and marketing automation)
What we offer
- Hybrid work environment (3 days onsite, 2 days remote)
- Competitive benefits and opportunities for professional growth within a leading freight‑tech company
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Published 1 month ago
Expires 3 weeks from now
18 views · 0 interested
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Redwood Logistics
Querétaro et périphérie