Key Account Executive – Sales

About the role

The Key Account Executive will drive growth for Bacardi’s portfolio across priority outlets in the assigned territory. You will create and execute tailored sell‑in strategies, educate and motivate sales staff, and build lasting relationships with key customers to increase sales and brand awareness.

Key responsibilities

• Achieve and exceed net sales value (NSV), volume, distribution and portfolio‑mix targets.
• Develop and implement a territory commercial plan aligned with business priorities.
• Manage monthly and quarterly forecasts, budgets and performance metrics.
• Negotiate commercial agreements while ensuring profitability, price‑guideline compliance and ROI.
• Ensure flawless execution of brand‑specific point‑of‑sale standards (AVQPAP) and picture‑of‑success initiatives.
• Lead brand activations, promotions and programs with high quality.
• Monitor competitive activity and develop effective counter‑strategies.
• Serve as primary contact for key accounts, building trust‑based long‑term relationships.
• Understand basic P&L of accounts and identify opportunities for profitable growth.
• Educate and inspire bar staff on the Bacardi portfolio and represent the brand with professional credibility.

Required profile

• Executive mindset aligned with Bacardi’s values and leadership excellence framework.
• High learning agility and willingness to grow into future roles.
• Strong communication, presentation and interpersonal skills.
• Collaborative, innovative and results‑driven attitude.
• Previous experience in on‑trade or beverage sales, managing key accounts.

Required skills